With an impressive amount of experience in the luxury lifestyle branding, Youssef Marquis has been one of the key players in shaping the image and narrative of some of the most iconic fashion houses, such as Givenchy and Louis Vuitton. His Paris-based agency Marquis, with a content-centric, digitally savvy vision, offers innovative services that bridge traditional branding strategies into the brave new world of social media. With a distinct strategic vision, creative flair, and strong relationships with media and influencers, Youssef is a trusted partner and a visionary leader helping his clients to navigate the ever-changing and challenging landscape to achieve their goals and elevate their image in the competitive and dynamic market. Today, designers are no longer defined by outside, third-party media; rather, they are empowered—and expected—to communicate by broadcasting directly and thoughtfully to their target audiences. Marquis crafts and determines its clients’ brand messaging: honest, targeting the right audience, and with visual and verbal identities that uphold their core values. In this episode, Youssef shares his thoughts with Christopher Michael on the fashion sector's stance on sustainability, ethical practices, and technological and social challenges. To him, brands are responsible for the messages they put out in the world. What’s contemporary now? “Shaping brand messages that leave no one behind."