Launched in 2011 as a digital platform, What's Contemporary was born of a question. At the time, 'what's contemporary?' felt uncertain, as multiple industries from fashion, art, design and media collectively faced a period that was difficult to define. While some common threads prevailed, there was subjectivity in what was considered contemporary in cultural systems of the current era. This dichotomy turned the process of inviting industry thought leaders for an impartial tête-a-tête into an engaging environment ripe for content creation.

Galvanized by the anthropological, sociological, and psychological drivers behind the zeitgeist, What's Contemporary returns to the conversation ten years after its inception, donning a new garb. This new chapter—including multiple engagement styles across various mediums— is spearheaded by a podcast featuring return contributors alongside new inspiring voices, discussing distinct subjects relevant to today's modern, human experience.