Episode 09:

Ferdinando Verderi

Ferdinando Verderi understands that to impact the fashion landscape we need to delve into the diversity of a lived experience—what we don't yet know about ourselves and our world. The lauded creative force and former Vogue Italia creative director today has pioneered a new type of creativity, one that is focused on inclusivity and community. Whether envisioning an iconic magazine cover or conceiving a groundbreaking Prada campaign, Ferdinando aims to challenge boundaries—not merely advance marketing agendas. In this episode, he shares with Christopher Michael his thoughts on what it means to be "contemporary" and why it is not enough for him to be an interpreter of the zeitgeist. Ferdinando believes the timeless and multidimensional moments creatives choose to examine, elevate, and share are far more transformational and stimulating than the "new."